Finally, it’s happening. adidas are lending their patent Futurecraft 4D midsoles to the Ultra BOOST for one hellova sneaker hybrid, the adidas Ultra 4D. From photoshops to sole swaps, the hybridized concept has been at the forefront of the sneaker community’s collective minds since the tech was introduced back in 2017 — and now, three years …

The adidas YEEZY 700 MNVN — the over-branded silhouette that we first saw in September of 2018 — will finally be touching down in stores in 2020, and we now have word that it will be joined by a third colorway, the YEEZY 700 MNVN “Phosphor” Designed by sneaker legends Christian Tresser and Steven Smith, the YEEZY BOOST 700 MNVN keeps …

Jordan Brand’s lineup for 2020 just got even bigger, with rumors of an “Oregon” Air Jordan 5 to arrive this Fall. According to @zSneakerheadz, the pair will be an alternate take to the famed green Air Jordan 5 PE (pictured further below), but it is expected to arrive without the infamous Duck and O branding. …

For James Whitner, a common directive found on luxury clothing labels, “Hand Wash Cold,” is more than just a handling instruction. It’s a reminder to treat the things you care about with an unwavering respect. In turn, it materializes in the stores, the related community work and experience at each location, and in the

Nike SB and Jordan Brand are back at it with a new collaboration that creatively conceals a mis-matched pairing of iconic colorways on the Nike SB x Air Jordan 1 Low QS “Lance Mountain”. The shoes cover a low top AJ 1 silhouette in a khaki twill material that wears/tears away to reveal a black/royal color scheme on the left shoe, and a white/powder blue look on the right. 

Virgil Abloh taps Theophilus London to collaborate on a new Off-White™ collection, which includes $2,480 leather boots. Learn more here.

YEEZY had another strong year, coming through with a host of highly coveted and collectible sneakers. And did you hear? Stadium Goods just took 15% off all.

Part of Virgil Abloh and Nike’s “Athlete In Progress” collection.