Air Jordan 4 Bred 2026: The Original Black and Fire Red IV Returns Black Friday

Air Jordan 4 Bred 2026: The Original Black and Fire Red IV Returns Black Friday
👟 Sneaker Release Info
Brand Jordan Brand
Model Air Jordan 4
Colorway Black/Fire Red-Cement Grey-Summit White
Style Code IX8180-001
Release Date November 27, 2026
Retail Price $230
Available At SNKRS App, Foot Locker, Finish Line, JD Sports, Champs Sports, StockX, GOAT

Holiday Jordan releases used to mean one thing for me. Space Jams, Concords, stuff that came in a fancy box. But every year around late November my brain drifts back to 1989 instead. The Air Jordan 4 Bred is coming back on November 27, 2026, and honestly I think this might be the most important retro of the whole holiday season.

Style code IX8180-001. Retail price is $230, which stings a little compared to older retros but at least the quality is finally matching the price. The 2026 pair gets full Nike Air branding on the heel, not a Jumpman, and Jordan Brand has been tweaking the shape on these recent OG releases. Word is the tooling is closer to the 1999 mold than the chunky 2012 version. I saw the JD Sports UK first look photos back in August and the profile looked right. Not Bred Reimagined right, actual OG right.

Air Jordan 4 Bred 2026 side profile with gray Nike Air tag

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Let me run through the history quick because this shoe earns it. That Bred colorway was one of the original four from 1989. Mike wore it at the All-Star Game that year, dropped 28 points with 8 rebounds, 4 steals and 4 blocks. The first retro hit in 1999 and most of those midsoles have crumbled into dust by now. Then you got the 2008 Countdown Pack pair, the 2012 retro, the 2019 return, and the 2024 Bred Reimagined that traded suede for smoother leather and swapped the heel to a Jumpman. This new one reverses all of that.

This is the seventh time the pair has released. Seven. And I still know people paying resale on every single version. StockX listings are already sitting way over retail months before the drop date. If you want my take, this is a shoe you buy two of. One to wear, one to keep deadstock, because the Bred 4 never loses value the way hyped collabs do. It just slowly climbs.

Air Jordan 4 Bred 2026 pair angled view
Air Jordan 4 Bred 2026 top view
Air Jordan 4 Bred 2026 heel Nike Air branding

Where I land on this one is simple. If you missed every Bred 4 since 1999, this is your make-good. SNKRS and select Jordan retailers on November 27, Black Friday weekend, so clear your morning and expect a DRAW that hurts. Colors are Black, Fire Red, Cement Grey and Summit White, the exact recipe from 1989. Cement grey on the laces and wings, fire red on the molded eyelets and outsole accents, that visible Air unit under the heel. Nothing about this needs a collab or a designer name. Some shoes are just the standard.

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Written by SoleGRIND