Rakai x Under Armour Arc 96 25XX: The Streamer Signature Era Goes Retail October 19

The line between sneaker culture and streaming culture keeps getting thinner, and Rakai is the newest proof. If you know the name, you know him from the livestreams. If you do not, get ready, because the guy just landed his own Under Armour signature silhouette, which is a sentence that would have sounded completely insane five years ago. The Arc 96 “25XX” is his first shoe with the brand, and it drops October 19 for 155 dollars.

Let me start with the shape, because the Arc 96 deserves the attention. Under Armour has quietly been building one of the more interesting lifestyle ranges, and the Arc 96 sits in that sweet spot between chunky running and basketball-adjacent streetwear. The proportions are aggressive without being cartoonish. There is actual design language here, layered panels, a sculpted midsole, a heel counter that means business.

The colorway is where the 25XX story kicks in. Green and silver over black, a palette that reads like a gaming setup brought to life. The silver accents have a metallic sheen that catches light like brushed chrome, and the green is that deep, saturated shade you see on high-end PC builds. It is a streamer shoe that actually looks like it was designed on purpose rather than a logo slapped on an existing model. Co-branding shows up on the tongue and insole, with 25XX details woven through.

The Rakai angle matters more than people realize. Streamers have been getting sneaker deals for a minute, but they usually get colorways of existing models. A signature silhouette is a different level of commitment, and Under Armour giving him one says they see where the audience is heading. The 25XX naming feels like a nod to the future-facing aesthetic his whole brand runs on. His community will show up for this the way sneakerheads show up for a hyped retro.

Release details are clean. Style code 6023886-391, retail 155 dollars, dropping October 19 through Under Armour and select retail partners. GOAT already has the listing live for anyone who misses retail. Given it is a first signature for a streamer, expect a genuine sell-through from his fanbase rather than a bot-driven frenzy. Those are two very different markets and this one belongs to the fans.

For resale, my gut says these hold at or slightly above retail initially and climb if Rakai keeps building. First signatures from creators are a lottery ticket, most sit flat, but the ones that hit become grails for the community that backed them early. At 155 dollars the entry price is friendly enough that buying at retail is a low-risk move if the design speaks to you.