SoleGRIND
| 👟 Sneaker Release Info | |
|---|---|
| Brand | Jordan Brand |
| Model | Air Jordan 4 |
| Colorway | Bred |
| Style Code | 308497-060 |
| Release Date | May 11, 2019 |
| Retail Price | $200 |
| Available At | SNKRS App, StockX, GOAT |
The Air Jordan 4 “Bred” is one of those shoes that needs no introduction. The black, cement grey, and fire red colorway has been part of sneaker history since 1989, when Michael Jordan wore it during his legendary playoff run. The 2019 retro marked the 30th anniversary of the silhouette, and Jordan Brand went all in on making this release as close to the original as possible. The biggest detail? “Nike Air” returned to the heel.
Let’s get the specs out of the way first. The style code is 308497-060, and the official colorway is Black/Cement Grey-Fire Red. Retail price was $200, and the release date was May 11th, 2019. The shoe dropped on Nike SNKRS and at select Jordan Brand retailers worldwide. It was one of the most anticipated releases of the year, and for good reason.
For collectors, the “Nike Air” on the heel is the headline feature. The original 1989 Air Jordan 4 had Nike Air branding on the heel, but retro releases starting in 1999 swapped it for the Jumpman logo. Purists have been asking for the return of Nike Air for years. The 2019 release finally brought it back, and the reaction was everything you’d expect. This single detail elevated the shoe from a standard retro to a true OG return.
The upper is constructed with black nubuck, which gives the shoe a premium, matte finish. The signature mesh netting on the side panels and tongue remains, providing breathability and that distinctive AJ4 look. Cement grey appears on the wing eyelets, heel tab, and midsole accents. Fire Red hits the inner lining, the Jumpman on the tongue, and the outsole, providing that classic contrast against the black base.
The midsole is white with cement grey and black detailing. The visible Air unit in the heel provides cushioning, and the herringbone outsole gives you the traction pattern that has been a Jordan 4 staple since day one. The outsole uses a combination of fire red, cement grey, and white, making the bottom of the shoe almost as visually interesting as the top.
The historical significance of this colorway can’t be overstated. Michael Jordan wore the Air Jordan 4 “Bred” during the 1989 NBA playoffs, including the legendary moment known as “The Shot” against the Cleveland Cavaliers in Game 5 of the first round. With three seconds remaining, Jordan hit a jumper over Craig Ehlo to win the series. The image of Jordan jumping in celebration, wearing the black and red AJ4s, is burned into basketball history. This 2019 retro pays homage to that exact moment.
On the resale market, the 2019 Bred AJ4 has held strong value. Last sale on StockX sits around $548, with asking prices varying by size. That’s well above the $200 retail, which tells you everything about the demand. The Nike Air branding alone makes this version more desirable than the 2012 retro with the Jumpman heel. If you missed the initial drop, StockX and GOAT are the safest places to pick up a pair. Just be prepared to pay the premium.
Jordan Brand has released the Bred 4 multiple times over the years, but the 2019 version is the one that got it right. The Nike Air heel, the accurate color blocking, the nubuck construction, the OG-inspired packaging. It all adds up to a retro that respects the original while meeting modern quality standards. For a shoe that represents one of the greatest moments in basketball history, that attention to detail matters. The Bred 4 isn’t just a sneaker. It’s a piece of the Jordan legacy, and the 2019 version does that legacy justice.
