SoleGRIND
| 👟 Sneaker Release Info | |
|---|---|
| Brand | Jordan Brand |
| Model | Air Jordan 1 Low OG |
| Colorway | Howard |
| Style Code | IX8478-410 |
| Release Date | October 1, 2026 |
| Retail Price | $155 |
| Available At | SNKRS, Select Jordan Brand Retailers |
Jordan Brand did something different with the Air Jordan 1 Low OG “Howa
The shoe drops October 1 for $155. Style code IX8478-410. The colorway uses dark teal and cognac, which are Howard’s school colors. The teal is deep and rich, not the kind of bright blue you see on random basketball shoes. It feels intentional. The cognac brown on the Swoosh and accents ties it together without making it look like a Halloween costume.
This is the AJ1 Low OG, which means it has the OG construction. Not the standard Low that uses a different shape and cheaper materials. The OG version has the correct proportions, the right leather, and the navy blue tongue tag. If you are going to do an AJ1 Low, this is the version you want.
What I respect about this release is the intentionality. Jordan Brand could have slapped a Howard logo on a generic colorway and called it a day. Instead they built the whole shoe around the school’s identity. The color blocking is thoughtful. The materials look premium. This is not a cash grab. It is a real design exercise.
The AJ1 Low OG has been having a moment in 2026. Jordan Brand has been using the silhouette for some of their most interesting colorways, and the Howard is one of the best looking ones yet. The HBCU connection gives it a story that goes beyond just colors on a shoe.
October 1. $155. SNKRS and select Jordan Brand retailers. These will move fast because the HBCU community shows up for releases like this.
$155. October 1. SNKRS.
