SoleGRIND
New Balance just added another weapon to its lifestyle arsenal with the 983 — a brand new silhouette pulling inspiration from the brand’s 2000s running archive. The “Shadow Blue” launch colorway is fronted by Coco Gauff and Aminé, and it’s giving strong “next mega-hit” energy.
The design language is all about ABZORB SBS pods and wave moldings. The 983 takes the tech-forward aesthetic of early-2000s runners and modernizes it with premium materials and cleaner lines. Think the 2002R’s cooler, more refined younger sibling. The Shadow Blue colorway layers muted blues with zinc accents for a look that’s versatile but never boring.
New Balance has been on an absolute tear with its lifestyle category — the 990 series, 2002R, and 1906R all proved that the brand can mine its archive without feeling retro. The 983 continues that pattern but with a silhouette that feels genuinely new rather than a direct reissue.
The New Balance 983 “Shadow Blue” (U9835DU) releases October 1, 2026. Retail pricing expected around $150. Given the buzz and the Coco Gauff/Aminé campaign, expect these to move fast.
