SoleGRIND
| 👟 Sneaker Release Info | |
|---|---|
| Brand | New Balance |
| Model | New Balance 983 |
| Colorway | , SKU U9835DU, is the launch drop |
| Release Date | October 1, 2026 |
| Retail Price | $160 |
| Available At | Other Retailer |
New Balance cannot stop winning right now. The 983 is their latest, built from the 2000s running archive, and I think it might be the best looking NB to drop this year.
Coco Gauff and Aminé front the campaign. The 983 pulls from early-2000s NB running shoes but does not feel like a reissue. ABZORB SBS pods and wave moldings on the midsole give it that chunky-but-refined thing. The “Shadow Blue” colorway, SKU U9835DU, is the launch drop.
Gauff helped introduce these ahead of her New York appearance. Good timing on NB’s part. October 1, 2026 drop, $160 retail.
This is a lifestyle model, not a performance runner. But it sits on real running DNA. The 2000s archive inspiration gives it that early-internet tech look without feeling like retro cosplay. New shoe that respects where it came from.
The 2000s running trend is still going strong and NB’s cultural standing is as high as it has been in decades. British GQ already called the 983 the next mega-hit. They might be right. October 1.
