Ari Forman's Infamous "Menthol 10" Inspires this Custom Air Jordan 1 | Nice Kicks

The shoe was a play on the Nike Air Force 1 Low and the Newport cigarette packaging. The main object of the sneaker was to create a discourse of brands, their influence and the harmfulness of tobacco. Like most art, it was meant to start a dialogue and create an honest discussion.

After Newport and Nike caught wind of Forman’s creation, the legal battles began and a wider release of the sneaker was impeded.